Pundit Chocolate Bars

Pundit is a fictional chocolate bar brand that markets its candy to children by creating fun pun-inspired characters that feature on each bar and tell jokes. Each flavor features a unique character and joke, encouraging consumers to try new flavors, all of which pack a pun-ch! The colors are designed to be bright and eye-catching, and the rounded elements of its logo and type on the primary display panel give the comic-inspired design a vintage feel.

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